Mac Martine
About
Articles
Projects
Resources
Newsletter
Interviews
Articles
Customer acquisition
How to get your first five customers
Acquisition
How to get customers 6–50
Acquisition
My journey
What I learned from a startup incubator
Journey
One year as digital nomads
Journey
I made a $50k entrepreneurial mistake
Journey
I went from $0 to $61k MRR in 2.5 years
Journey
Validation
You don't need to validate your idea
Validation
Validating the viability of your product
Validation
How do you know when it's time to give up on your SaaS?
Validation
9 criteria for selecting your best business idea
Validation
Marketing
The most powerful SaaS growth lever
Marketing
The best kind of marketing
Marketing
On advertising and paid media
Marketing
Influencer marketing
Marketing
Driving traffic through Reddit
Marketing
Mindset
You don't need the skills you think you need as an entrepreneur
Mindset
Reaching success through osmosis
Mindset
Fear versus regret
Mindset
Don't let a lack of expertise hold you back
Mindset
Connection over perfection
Mindset
Aim to cringe at your own past work
Mindset
Strategy
What I wish I had been told when starting on my entrepreneurial journey
Strategy
Stop setting goals
Strategy
Of all the reasons to start a business, this isn't one of them
Strategy
My dad's hit for Elvis proves the power of small bets
Strategy
Just. Keep. Going. An overnight success can take many years.
Strategy
I hit $60k MRR by ignoring the competition, and why you should too
Strategy
I got a 7-figure SaaS idea from asking questions in this way...
Strategy
How to transition from the 9-5 grind to freedom as a bootstrapper
Strategy
Get clear on your goals — you might be closer than you think
Strategy
Create a portfolio of small bets
Strategy
Balancing application risk and quality of life as a founder
Strategy