SaaS & Bootstrapping

Mindset

• What I learned from a startup incubator
• What extinguishes one fire fuels another
• Balancing application risk and quality of life as a founder
• Connection over perfection
• Get clear on your goals - you might be closer to reaching them than you think
• Don't let a lack of expertise hold you back
• Just. Keep. Going. An overnight success can take many years.

Strategy

• Create a portfolio of small bets

Productivity

Growth

• The most powerful SaaS growth lever
• How to get customers 6-50
• How to get your first 5 customers
• I went from $0 to $58k MRR in 30 months
• I hit $60k MRR by ignoring the competition, and why you should too
• I made a $50k entrepreneurial mistake

Inspiration

• Of all the reasons to start a business, this isn't one of them
• My dad's hit for Elvis proves the power of small bets
• Fear versus regret
• What I wish I had been told when starting on my entrepreneurial journey
• Aim to cringe at your past work

Marketing

• The best kind of marketing
• On advertising and paid media
• Influencer marketing

SaaS idea generation

• I got a 7-figure SaaS idea from asking questions in this way...

Digital nomad journals

• One year as digital nomads